TOKYO (Reuters) – A thoughtful Masayoshi Son, said the SoftBank Group, Corp. (the9984.T)- Record of $13 billion, the operating loss is on stage this week with an impressive image: unicorns, tumbling into the valley of the corona-virus”.
A graphic with the title “Valley, corona virus”, as part of the SoftBank Group, such as the slides of the presentation will be shown in this undated handout image. SOFTBANK GROUP/Handout via REUTERS
Son of presentations are more to the appearances of Apple, Inc.AAPL is.Oh) co-founder Steve Jobs more than the density of data displays are common in corporate Japan, with films, a permanent part of the chief executive’s sales pitch.
Although some observers suggest as funny, and the pictures that it thinks are mixed with charts, view-free-cash-flow-and-dividend policy, or in the outline of the Central principles of the business man.
Notable examples are the SoftBank as a Golden egg-laying goose that will reward with patience, or, like tofu, that the assets of the companies is that the tech conglomerate will produce in the future such as a factory.
“How strange it is that a leader’s communication in Japan?”, the public relations consultant, Bob Pickard said, who advises CEOs. Such images have an important role in the drive to play the coverage and the chatter on social media, ” he said.
Son, has only tweeting recently on Twitter, this week that “the reason for the failure lies not outside, but within yourself”. But the lectures remain the primary method for the public to advance his ideas with slides, as well as the soaring, colorful unicorns, the representation of billion-dollar start-ups.
To convey, his technological utopian vision, which he used not only the films, but the Motto in the simple English favored by Japanese companies targeting their own base. SoftBank sees not only the maximisation of returns for shareholders, with its corporate philosophy of “information revolution – happiness for everyone”.
But his optimism is a meeting of brute reality, such as the feline corona virus plunges the world economy, and hammers son s investments.
Son is based on a simple story embedded with a lot of small print, legalese, said Pickard, with this week’s argument that the “winged unicorns” is the escape in the “valley of the feline corona-virus”.
“He runs the risk of not being taken seriously and becoming a caricature,” Pickard said.
Reporting by Sam Nussey; editing by David Dolan and Christopher Cushing